Brand Guidelines

  • Color Formats

    • PMS (Pantone® Matching System)
      Use: Printing. For offset printing only. Ideal for stationery. Often used in one or two-color jobs. Also used as spot colors on premium brochures in addition to the four-color process.
    • CMYK (cyan, magenta, yellow, black)
      Use: Printing. Used in offset and digital printing. Ideal for full-color brochures, flyers, posters and postcards, etc.
    • RGB (red, green, blue)
      Use: Onscreen. The most commonly used color profile in the world of computers, TV screens and mobile devices is RGB. RGB is the process by which colors are rendered onscreen using combinations of red, green and blue.
    • HEX (hexadecimal color)
      Use: Onscreen for websites

    Resolution & File Type Definitions

    • Low Resolution (lo-res): typically used for on-screen presentations, web and email use, and basic document black/white and color inkjet and laser printers; software application - Office 365 suite
    • High Resolution (hi-res): typically used for document/collateral and large format printing performed on the high-end digital, web and offset printing presses requiring vector-based/uncompressed images; software applications - Adobe Creative Suite (InDesign, Illustrator, Photoshop)
    • EPS (Encapsulated PostScript): a vector uncompressed image file format used for high-resolution printing
    • JPEG (Joint Photographic Experts Group): a flat compressed image file format for general use
    • PNG (Portable Network Graphics): compressed rasterized image file format for web and screen use